Why Fabletics business model has been highly successful

Kate Hudson and her Fabletics company have highly relied on subscription services to fast-forward and grow Fabletics. Initially described as an athleisure brand, the company started as a simple firm that offered discounts for purchases made by VIP members on a monthly basis. Unless one skipped the month, the company offered multiple sales to its customers at the end of every month. The retail stores has grown to provide an interactive experience to clients that find online shopping somewhat cumbersome.

 

The rise of the subscription service and athleisure brand took off under the leadership of Kate Hudson along with JustFab team. Fabletics completes highly with the other main brands in the market such as Athleta and Lululemon. Fabletics has several retail stores in several locations across the country. Customers can get access to quality, elegant, athletic lounge and clothing.

 

At the start the business model made by the company was successful, but a few customers complained about the subscription service. To solve the problem, JustFab founders decided to announce a plan to open up to 75 to 100 stores within the next few years. The plan is set to create an extensive shopping experience for its clients. Fabletics has likened its strategy to that used by Apple, paying off for the fashion membership brand that come with discounted prices to win the hearts of customers. The company has seen its stalls get added to different parts of the world such as California, Florida, Illinois, and Hawaii.

 

According to the General Manager of Fabletics, the secret behind the success of Fabletics lies in building an ultra-modern shopping experience. The VIP membership model that comes with the service allows them to offer personalized services at half-price its competitors. It has made it easier for the company to satisfy every customer and appeal to a larger customer-base.

 

The company has since offered a retail store shopping platform for clients that may not prefer the online shopping method. The retail stores have made it possible for customers to try outfits for themselves. In case an outfit is somewhat unsatisfactory, one has the liberty to take it back to the retail store. Such kind of flexibility and exclusive shopping experience has made people love shopping with the company.

1 thought on “Why Fabletics business model has been highly successful”

  1. Fabletics draws most of its success from the experience of its company JustFab, a subscriber-only online shopping company. Fabletics expanded its customer based service by opening the first brick and mortar store in 2015. It may be that http://www.redshiftproductions.org/ did that purposefully to get everything that they have ever wanted from them which is quite understandable too.

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