The RealReal Launches Another Brick and Mortar Location
For those of you unfamiliar with The RealReal, they’re an online ecommerce store that specializes in 100 percent authenticated luxury consignment items. Every item they sell has been expertly verified as being high quality and authentic, a company protocol that has helped the company grow and thrive as an industry leader. The company focuses on world-renowned brands such as Cartier, Rolex, Gucci, Amiri, Louis Vuitton, Moncler, Thom Browne, Chanel, Hermes, and many others. The RealReal are experts in breathing new life back into timeless luxury items that you and your family can cherish for many more decades to come.
After having launched yet another shop this year in New York City, New York, The RealReal plans to expand further by building more non-digital shops in the years ahead. The bright minds behind The RealReal are calling 2018 the pop-up year, and are yet to disclose where they plan to expand to next, but they recently stated that new shops will start being built in 2018.
Allison Sommer, the Marketing Director behind The RealReal, stated that she believes the best way to legitimize a popular ecommerce brand is to give your company street-level presence with real brick and mortar shops. She discussed the matter in-depth with a FutureStores conference audience in Miami in early February 2018.
The first pop-up ever opened by The RealReal was in New York City, New York, in 2016. That store was reportedly hugely successful, bringing in $2 million in the first year of its operation. That first store helped the company launch its second NYC brick and mortar pop-up in SoHo recently. The RealReal stated that brick and mortar orders are usually 6 times larger on average than the orders they receive through their world-famous ecommerce shop.
Allison Sommer stated that it is easier for prospective customers to fall in love with a particular luxury item in person than it is for them to do so while shopping for it online. She went on to explain that many of an item’s amazing features are not as apparent when looking at the item through digital photos, she claimed that you really need to hold and feel the item in your own hands to create that special bond with it.