It is widely known by now that we are in a new era when it comes to marketing, promotion, and business. It is easier than ever before to get products to consumers directly through the web. With this change in production comes a problem. We are now faced with the more products for sale than ever before. How is one to know what is good, bad, or even just passible? Well it turns out one of the keys has been here since 1990. That key is the long running, nationwide, 30-minute television show Newswatch TV.
As first aforementioned this show was originally aired in March of 1990. It started as a show centered around financial issues but quickly branched out to technology, health, and consumer products. Since those humble beginning the show has become critically acclaimed. It has won many awards including recently a Gold and Platinum 2017 Marcom Award and the 2017 videographer award for 30 min program greatness. Though those awards are great nothing can compare to real life examples of the success they bring to the companies and their products they choose to showcase.
A prime example of this is the recent work they did with the company Avanca. This company was in the midst of a crowdfunding program and was trying to reach a goal of 10,000 dollars in a 30-day period. This goal and monetary amount was significant to this company as it was the only way that it could secure funds for itself. Enter Newswatch, who produced a quick one-minute promotional review video showcasing their product a “Ockel Sirius B pocket PC”. The results were overwhelmingly good as they overtook their goal by an outstanding 2939%! The product showcase was comprised of the one-minute spot broadcasted on the Newswatch national show and through a spot on their website. The product developers were understandably overjoyed and gave due credit to Newswatch remarking “We [worked with] NewsWatch and it was one of the main reasons why the crowdfunding project was successful.” The proof is in the pudding as they say and this venue for product promotion has shown many companies what they can do for their endeavors. The review that got this product over so strongly was seen in over 200 markets and though simple it has left its mark. Long story short if you want a great product review to get a product over Newswatch TV is it.