Lime Crime, is a vegan cosmetic company which produces products that are not tested on animals and is certified by both PETA and The Leaping Bunny Program. The company is based in Los Angeles where it was founded by owner Doe Deere in 2008.
The company produces and sells a mineral based make in bright true colors that contain no animal products even using a synthetic wax instead of bees wax. These colors are more unique than the standard mineral-makeup.
Products are available for purchase by customers in Canada and in the United Kingdom and the company has expressed a desire to expand their customer base into other countries.
The company promotes a strong brand identity on their many social media sites including Facebook where they have a reported 2.5 million followers while their Instagram following is nearly as large. Along with Facebook and Instagram, they use Snapchat to showcase tutorials and videos showing product use and application. Satisfied, happy customers freely share pictures of themselves using the products and sharing pictures of the products they like and are interested in along with product reviews. In addition to these platforms, has a Twitter account with 2.4 million followers.
Lime Crime products are reasonably priced and are available on their website, at Urban Outfitters.com; Dollskill.com; Target.com and on Amazon.com