Not surprisingly, cracking into the modern fashion industry is no easy task. Those who have been successful in setting up their e-commerce enterprise have found it difficult to operate in the shadow of the major marketers. No competition is more preponderant than the giant Amazon, whose records for sales account for a full 20% of all online sales.
So, how is a startup supposed to make a splash in the world today.
Being young and small, Fabletics needed an intelligent entrance to this market and Kate Hudson has changed the game plan and applied new solutions to reaching a tightly controlled market. Despite the insurmountable odds, Kate Hudson’s line of fashionable sportswear has received much acclaim and even a total net worth of $250 million in only 3 years in operation.
How is all this possible?
The two most important allies in her quest for market predominance has been her unparalleled flexibility and versatility in approaching this tough customer pool. Never has this been better exemplified that Fabletics choice to steer clear of the notion that high-quality and exorbitant prices are the trademark of high-fashion and chic looks.
The online market is constantly awaiting the brands that will move in this direction and have a strong predilection to those stores that have a continuous supply of imaginative styles and fascinating designs that suit every body type.
If the brands also include a customer service that is second to none, the customer considers themselves especially lucky and loyal. This is exactly what Fabletics has been doing and this has set a new trend that any intelligent online market will emulate.
Fabletics and “Reverse Showrooming”
Showrooming their special designs and styles is always a trick for the cash wise marketer. The most cost-effective means for clients to get high quality fashion and design is to look at the various options and have a skilled tailor replicate the garment. This can be done at a fraction of the price posted by high quality fashion suppliers.
Once again Fabletics has removed this major obstacle to profitability by setting up a system in which the online store sets up a community of interested clients. These special members can take advantage of the reduced costs found in the Fabletics showroom. They are also ensured a better price on any design or style they find in other showrooms.
Specialized Customer Service
In addition to intuitive approaches to show room shopping, the Fabletics Brand has extended their interests into the health and well-being of their community of customers. Kate Hudson believes that this will make stronger supporters and even good friends from the customer pools they are creating. In the end this will result in more and more numbers of interested customers working toward their health goals and bringing others with them.
If you are considering a new ally to your personal fashion and fitness goals, you could hardly find a better option than Kate Hudson and Fabletics. Be sure to take part in the Fabletics “Lifestyle Quiz”. This short questionnaire will help the company fully understand the needs of their customer.