It is official that the yoga pants are taking over the physical fitness world. Analysts are now projecting that the United States athletic attire market will rise to over $199 billion by nearly 50 percent in 2010 fueled by the booming wellness and health industry.
These numbers are an accurate reflection of the current state of athletics. It is more than clothing trend. The trend is now a lifestyle. For this reason, everyone must keep healthy. This explains why more consumers are trading in their jeans and t-shirts for the hoodies and yoga pants. These items add flexibility to the busy schedules. They also offer wellness and athleticism feeling even when you are outside the gym.
In this increasingly crowded space, The Fabletics brand acquired a niche in the market. This company was founded in 2013. They offer technical fashion and precise athletic wear at a very competitive price by leveraging their commercial business model.
These brand has turned fitness into a fashionable activity. It is also integrated corporate life into a daily active-wear. They have taken over the new power-lunch by inviting business associates for a class. They have also combined a work day into a workout through trends like sweat-working.
Fabletics is one of the portfolio brands owned by JustFab. They are the leading commercial subscription website . for this year’s prospection, JustFab will raise more than $500 million in profits. 30 percent of their total sales are realized by Fabletics. This is good for a brand that is almost two years old. Don Ressler, the JustFab CEO, has a lot to say about the next generation of the company. It has set moves to increase in sales and marketing strategies.
Don Ressler is well-known for the ability to evolve and spot trends. He has much to tell us about his inspiration towards Fabletics. His wife, Ginger, and Ressler are always passionate about health and fitness. So, they decided to maintain the love for fitness they experienced in college. They discovered the gap in the market because they live in athletic wear. Adam Goldenberg, his business partner, started mapping out companies that had great potential. People live in comfortable clothes. However, they are more comfortable wearing the fitness attire. The yoga attire is the most appropriate for many people. A fashion-lifestyle brand like Fabletics provides solutions to all who love strong attire line the Yoga.