Chris Burch Champions for a Blend between Fashion and Technology

Chris Burcsh’s entrepreneurial achievement dates back to 1976 when he was still a college student at Ithaca College. In collaboration with his brother, bob, he made an investment of $2000 and they established Eagle’s eye apparel. This venture turned out successful and they sold it at $165 million to Swire Group. Mr Burch has since diversified his entrepreneurial abilities to many other sectors including real estate, fashion and technology.

 

Chris Burch is the founder and Chief Executive Officer of Burch Creative Capital. His company’s brand portfolio comprises of newer introductions such as ED by Ellen DeGeneres, Nihiwatu, Poppin, CoCoon9 and Trademark to a number of reputable brands previously incorporated by Burch like Voss water, Faena hotel+Universe.

 

Mr Bruch explains that over the years, there have been tremendous technological and fashion innovations. Holding one constant implies that both sectors grow together and as such, technology is becoming more fashionable and fashion seems to technologically involved. For instance, the boom box was very fashionable in the 70s and has since evolved through the 80s and in the 90s; the Walkman gave individuals a more personalized music experience. Additionally, a fashion designer like Anouk Wipprencht marries her work to technology and is famous for her avant-garde designs such as the DareDroid (a drink-making dress) and Pseudomorphs (the self-painting dress).

 

Some of the fashionable trends created through technology are to safeguard people. For example, it’s not fashionable to wear a bike protection, Terese Alstin and Anna Haupt developed a system to be worn around one’s neck (airbag) for cyclists. It pops out of the neckwear to protect the cyclist’s head from impact. Moreover, when closed, it assures one has enhanced visibility of their surroundings as opposed to the Helmet.

 

Technology and Fashion are dependent since technology requires aid to gain popularity from fashion. For example, wearing glasses was not popular due to stigma and as such the Google glasses were not popular. Diane Von Furstenberg’s models wore these glasses during their catwalk and the new technology was soon embraced by many.

 

 

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