NGP VAN Believes That A Good Rally Can Boost Anyone’s Campaign
NGP VAN came into existence in the fall of 2010 when NGP Software and Voter Activation Network merged. The American company has headquarters in Washington, DC, and Somerville, Massachusetts. They specialize in helping political campaigns and other organizations in using the latest technology to achieve their goals. NGP VAN’s integrated platform allows their clients to have the best fundraising tools and social networking products as well as having all their digital, organization, and compliance needs met in one place. The Wall Street Journal stated that the NGP VAN was the Democratic Party’s secret weapon. NGP VAN also helps smaller organizations with their needs, and they have some advice on how to throw a successful campaign rally.
Have a clear objective
Rallies can take a lot of time and money. It is important to have a clear objective. Rallies are good for introducing candidates to the public, to get press coverage, and to inspire supporters to volunteer or donate money.
Organization is key
Once the decision is made to hold a rally, organization is key to its success. Location is everything. Pick a location that means something. Make sure it has plenty of parking, easy for supports and the press to find, and will give the allusion of having a huge crowd even if you do not.
Make sure that your sound system is up to par. You want to be heard. Visualization is also important. Not only do you need to be photo ready, but so does everyone surrounding you. Make sure your backdrop is also photo ready. Line up important people from the community to speak.
It is important to have a marketing campaign in place. Print flyers, invite everyone you know, notify the media. Use your social media platforms to get the information out to the public and collect RSVPs.
Take the energy and run
Rallies create a lot of energy. Use that energy to sign up volunteers and get contact information from supporters. This is how elections are won.
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