Kate Hudson and Fabletics Taking on the Fashion Market Giants with Innovation

Not surprisingly, cracking into the modern fashion industry is no easy task. Those who have been successful in setting up their e-commerce enterprise have found it difficult to operate in the shadow of the major marketers. No competition is more preponderant than the giant Amazon, whose records for sales account for a full 20% of all online sales.

 

So, how is a startup supposed to make a splash in the world today.

 

Being young and small, Fabletics needed an intelligent entrance to this market and Kate Hudson has changed the game plan and applied new solutions to reaching a tightly controlled market. Despite the insurmountable odds, Kate Hudson’s line of fashionable sportswear has received much acclaim and even a total net worth of $250 million in only 3 years in operation.

 

How is all this possible?

 

The two most important allies in her quest for market predominance has been her unparalleled flexibility and versatility in approaching this tough customer pool. Never has this been better exemplified that Fabletics choice to steer clear of the notion that high-quality and exorbitant prices are the trademark of high-fashion and chic looks.

 

The online market is constantly awaiting the brands that will move in this direction and have a strong predilection to those stores that have a continuous supply of imaginative styles and fascinating designs that suit every body type.

 

If the brands also include a customer service that is second to none, the customer considers themselves especially lucky and loyal. This is exactly what Fabletics has been doing and this has set a new trend that any intelligent online market will emulate.

 

Fabletics and “Reverse Showrooming”

 

Showrooming their special designs and styles is always a trick for the cash wise marketer. The most cost-effective means for clients to get high quality fashion and design is to look at the various options and have a skilled tailor replicate the garment. This can be done at a fraction of the price posted by high quality fashion suppliers.

 

Once again Fabletics has removed this major obstacle to profitability by setting up a system in which the online store sets up a community of interested clients. These special members can take advantage of the reduced costs found in the Fabletics showroom. They are also ensured a better price on any design or style they find in other showrooms.

 

Specialized Customer Service

 

In addition to intuitive approaches to show room shopping, the Fabletics Brand has extended their interests into the health and well-being of their community of customers. Kate Hudson believes that this will make stronger supporters and even good friends from the customer pools they are creating. In the end this will result in more and more numbers of interested customers working toward their health goals and bringing others with them.

 

If you are considering a new ally to your personal fashion and fitness goals, you could hardly find a better option than Kate Hudson and Fabletics. Be sure to take part in the Fabletics “Lifestyle Quiz”. This short questionnaire will help the company fully understand the needs of their customer.

Lime Crime Jumps On The Fabulous Unicorn Band Wagon

It’s safe to say that 2017 is the year of the unicorn. With everything from multicolored food and nail art, to the more literal menagerie of unicorn-printed leggings and t-shirts, love it or hate it, this trend is hard to escape. Just this week, Starbucks announced a limited addition sweet and sour unicorn frappuccino that will undoubtedly create just as colorful a buzz on the internet as it will in those who choose to imbibe.

Following this trend, but in a much cooler, less sugary way is Lime Crime. This cosmetics company based out of Los Angeles prides itself on gaining fans through social media. The makeup is bold, beautiful, and unapologetically bad ass.

Lime Crime has recently expanded their line to include hair color. Of course these aren’t your run of the mill colors though; after all, this is unicorn dye. Looking at the vivid colors, with names to match, gives me flash backs to my early twenties where I rocked a nose ring and purple ombre hair. I remember loving my hair then, and have thought about doing it again except for the fact that it is a pain to go to the salon, and the dye fades almost immediately. This dye however looks like is has solved some of those problems as well as a few others.

Lime Crime unicorn hair dye is vegetable glycerin based, and is never tested on animals. The creators took 3 years developing the product in order to address issues that anyone who has dyed their hair a unique color has faced. The dye is conditioning, made to last longer, and also claims to look good as it fades. The fact that you can mix their dyes to create your own unique color is something different and exciting.

Creating these extraordinary pigments has been a personal endeavor to the Ceo of this company. She has been developing and using herself as a guinney pig over the years, and is thrilled that it is finally ready to be shared.

 

Why Fabletics business model has been highly successful

Kate Hudson and her Fabletics company have highly relied on subscription services to fast-forward and grow Fabletics. Initially described as an athleisure brand, the company started as a simple firm that offered discounts for purchases made by VIP members on a monthly basis. Unless one skipped the month, the company offered multiple sales to its customers at the end of every month. The retail stores has grown to provide an interactive experience to clients that find online shopping somewhat cumbersome.

 

The rise of the subscription service and athleisure brand took off under the leadership of Kate Hudson along with JustFab team. Fabletics completes highly with the other main brands in the market such as Athleta and Lululemon. Fabletics has several retail stores in several locations across the country. Customers can get access to quality, elegant, athletic lounge and clothing.

 

At the start the business model made by the company was successful, but a few customers complained about the subscription service. To solve the problem, JustFab founders decided to announce a plan to open up to 75 to 100 stores within the next few years. The plan is set to create an extensive shopping experience for its clients. Fabletics has likened its strategy to that used by Apple, paying off for the fashion membership brand that come with discounted prices to win the hearts of customers. The company has seen its stalls get added to different parts of the world such as California, Florida, Illinois, and Hawaii.

 

According to the General Manager of Fabletics, the secret behind the success of Fabletics lies in building an ultra-modern shopping experience. The VIP membership model that comes with the service allows them to offer personalized services at half-price its competitors. It has made it easier for the company to satisfy every customer and appeal to a larger customer-base.

 

The company has since offered a retail store shopping platform for clients that may not prefer the online shopping method. The retail stores have made it possible for customers to try outfits for themselves. In case an outfit is somewhat unsatisfactory, one has the liberty to take it back to the retail store. Such kind of flexibility and exclusive shopping experience has made people love shopping with the company.

Don Ressler: The Serial Entrepreneur

It is official that the yoga pants are taking over the physical fitness world. Analysts are now projecting that the United States athletic attire market will rise to over $199 billion by nearly 50 percent in 2010 fueled by the booming wellness and health industry.

These numbers are an accurate reflection of the current state of athletics. It is more than clothing trend. The trend is now a lifestyle. For this reason, everyone must keep healthy. This explains why more consumers are trading in their jeans and t-shirts for the hoodies and yoga pants. These items add flexibility to the busy schedules. They also offer wellness and athleticism feeling even when you are outside the gym.

In this increasingly crowded space, The Fabletics brand acquired a niche in the market. This company was founded in 2013. They offer technical fashion and precise athletic wear at a very competitive price by leveraging their commercial business model.

These brand has turned fitness into a fashionable activity. It is also integrated corporate life into a daily active-wear. They have taken over the new power-lunch by inviting business associates for a class. They have also combined a work day into a workout through trends like sweat-working.

Fabletics is one of the portfolio brands owned by JustFab. They are the leading commercial subscription website . for this year’s prospection, JustFab will raise more than $500 million in profits. 30 percent of their total sales are realized by Fabletics. This is good for a brand that is almost two years old. Don Ressler, the JustFab CEO, has a lot to say about the next generation of the company. It has set moves to increase in sales and marketing strategies.

Don Ressler is well-known for the ability to evolve and spot trends. He has much to tell us about his inspiration towards Fabletics. His wife, Ginger, and Ressler are always passionate about health and fitness. So, they decided to maintain the love for fitness they experienced in college. They discovered the gap in the market because they live in athletic wear. Adam Goldenberg, his business partner, started mapping out companies that had great potential. People live in comfortable clothes. However, they are more comfortable wearing the fitness attire. The yoga attire is the most appropriate for many people. A fashion-lifestyle brand like Fabletics provides solutions to all who love strong attire line the Yoga.

Naomi Campbell; What Most People Don’t Know!

Naomi Campbell, born May 22, 1970, is an English model who was recruited at the age of 15. She began her career as one of the top three in demand models in the late 80’s and well into the early 90’s. She was one of the six models in her generation to be declared as a supermodel.

Naomi Campbell worked in various other ventures outside of modeling as well such as a R&B studio album as well as a number of acting gigs where she participated in films and television. The up and coming of the reality show, The Face, she also spends time being actively involved in charity work for a number of other causes. Her personal life has been speculated over many years as well as her highly known cases of convictions of assault.

She was born in Streatham, South London and was born to the Jamaican dancer Valerie Morris. According to her mothers wishes, she was never allowed to meet her father who left her mother while she was four months pregnant. She went on to give her surname to Naomi which was from her mothers second marriage. She has a half brother, Pierre who was born in 1985. She comes from African and Jamaican decent.

During the early years of her life, Naomi lived in Rome where her mother worked as a modern dancer for a period of time. Once she returned to London, she was later on left in the care of a number of her relatives when her mother would travel across Europe participating in dance. When she placed her in school, she attended the Barbara Speake Stage School where at the age of ten, she then was accepted into a school where she then took ballet.

Additional Links:

http://www.vanityfair.com/style/2016/04/naomi-campbell-taschen-book

http://www.dailymail.co.uk/tvshowbiz/article-3879466/Naomi-Campbell-cuts-chic-figure-stunning-monochromatic-suit-proudly-watches-friends-receive-Queen-s-birthday-honours-Buckingham-Palace.html

Recap: Summer Hacks

YouTube beauty blogger Wengie gives viewers 11 DIY hacks for summer. She begins with suggesting using a kid’s swimming pool as a floating island in a big pool for when you don’t want to get fully wet. Next she shows how to make a floating drink caddy out of a plastic tub and pool noodles so you don’t have to get out of the pool to get a drink.

Her next hack is to make a body scrub with olive oil, sugar, and honey. She shaves, applies it to her legs, then shaves again for a close, smooth shave. Wengie’s next hack is to make a DIY self tanner using cocoa powder and body lotion. Next she shows how to make a tan tattoo by drawing a cute shape on your body with sunscreen. She then suggests applying loose translucent powder to your face through a tissue to soak up oil from sunscreen or just the heat.

Wengie then suggests rubbing toothpaste onto bug bites to sooth the itchiness.  She puts water in a jar, then adds lavender and eucalyptus oils, lemon and lime slices, and rosemary sprigs and tops it off with a floating candle. Her next hack shows how to DIY glowing lanterns.

Next, Wengie suggests putting your belongings into a garbage bag and then into your beach bag to protect your phone and other stuff from the sand and water. Her final hack is to clip sandals to your beach bag with a carabiner so you don’t lose them and so you don’t have to carry them as you walk along the beach.

 

Learn more about Wengie:

https://www.pinterest.com/wengie/