Why Fabletics business model has been highly successful

Kate Hudson and her Fabletics company have highly relied on subscription services to fast-forward and grow Fabletics. Initially described as an athleisure brand, the company started as a simple firm that offered discounts for purchases made by VIP members on a monthly basis. Unless one skipped the month, the company offered multiple sales to its customers at the end of every month. The retail stores has grown to provide an interactive experience to clients that find online shopping somewhat cumbersome.

 

Fabletics draws most of its success from the experience of its company JustFab, a subscriber-only online shopping company. The rise of the subscription service and athleisure brand took off under the leadership of Kate Hudson along with JustFab team. Fabletics completes highly with the other main brands in the market such as Athleta and Lululemon. Fabletics has several retail stores in several locations across the country. Customers can get access to quality, elegant, athletic lounge and clothing.

 

At the start the business model made by the company was successful, but a few customers complained about the subscription service. To solve the problem, JustFab founders decided to announce a plan to open up to 75 to 100 stores within the next few years. The plan is set to create an extensive shopping experience for its clients. Fabletics has likened its strategy to that used by Apple, paying off for the fashion membership brand that come with discounted prices to win the hearts of customers. The company has seen its stalls get added to different parts of the world such as California, Florida, Illinois, and Hawaii.

 

According to the General Manager of Fabletics, the secret behind the success of Fabletics lies in building an ultra-modern shopping experience. The VIP membership model that comes with the service allows them to offer personalized services at half-price its competitors. It has made it easier for the company to satisfy every customer and appeal to a larger customer-base.

 

Fabletics expanded its customer based service by opening the first brick and mortar store in 2015. The company has since offered a retail store shopping platform for clients that may not prefer the online shopping method. The retail stores have made it possible for customers to try outfits for themselves. In case an outfit is somewhat unsatisfactory, one has the liberty to take it back to the retail store. Such kind of flexibility and exclusive shopping experience has made people love shopping with the company.

Don Ressler: The Serial Entrepreneur

It is official that the yoga pants are taking over the physical fitness world. Analysts are now projecting that the United States athletic attire market will rise to over $199 billion by nearly 50 percent in 2010 fueled by the booming wellness and health industry.

These numbers are an accurate reflection of the current state of athletics. It is more than clothing trend. The trend is now a lifestyle. For this reason, everyone must keep healthy. This explains why more consumers are trading in their jeans and t-shirts for the hoodies and yoga pants. These items add flexibility to the busy schedules. They also offer wellness and athleticism feeling even when you are outside the gym.

In this increasingly crowded space, The Fabletics brand acquired a niche in the market. This company was founded in 2013. They offer technical fashion and precise athletic wear at a very competitive price by leveraging their commercial business model.

These brand has turned fitness into a fashionable activity. It is also integrated corporate life into a daily active-wear. They have taken over the new power-lunch by inviting business associates for a class. They have also combined a work day into a workout through trends like sweat-working.

Fabletics is one of the portfolio brands owned by JustFab. They are the leading commercial subscription website . for this year’s prospection, JustFab will raise more than $500 million in profits. 30 percent of their total sales are realized by Fabletics. This is good for a brand that is almost two years old. Don Ressler, the JustFab CEO, has a lot to say about the next generation of the company. It has set moves to increase in sales and marketing strategies.

Don Ressler is well-known for the ability to evolve and spot trends. He has much to tell us about his inspiration towards Fabletics. His wife, Ginger, and Ressler are always passionate about health and fitness. So, they decided to maintain the love for fitness they experienced in college. They discovered the gap in the market because they live in athletic wear. Adam Goldenberg, his business partner, started mapping out companies that had great potential. People live in comfortable clothes. However, they are more comfortable wearing the fitness attire. The yoga attire is the most appropriate for many people. A fashion-lifestyle brand like Fabletics provides solutions to all who love strong attire line the Yoga.

Naomi Campbell; What Most People Don’t Know!

Naomi Campbell, born May 22, 1970, is an English model who was recruited at the age of 15. She began her career as one of the top three in demand models in the late 80’s and well into the early 90’s. She was one of the six models in her generation to be declared as a supermodel.

Naomi Campbell worked in various other ventures outside of modeling as well such as a R&B studio album as well as a number of acting gigs where she participated in films and television. The up and coming of the reality show, The Face, she also spends time being actively involved in charity work for a number of other causes. Her personal life has been speculated over many years as well as her highly known cases of convictions of assault.

She was born in Streatham, South London and was born to the Jamaican dancer Valerie Morris. According to her mothers wishes, she was never allowed to meet her father who left her mother while she was four months pregnant. She went on to give her surname to Naomi which was from her mothers second marriage. She has a half brother, Pierre who was born in 1985. She comes from African and Jamaican decent.

During the early years of her life, Naomi lived in Rome where her mother worked as a modern dancer for a period of time. Once she returned to London, she was later on left in the care of a number of her relatives when her mother would travel across Europe participating in dance. When she placed her in school, she attended the Barbara Speake Stage School where at the age of ten, she then was accepted into a school where she then took ballet.

Additional Links:

http://www.vanityfair.com/style/2016/04/naomi-campbell-taschen-book

http://www.dailymail.co.uk/tvshowbiz/article-3879466/Naomi-Campbell-cuts-chic-figure-stunning-monochromatic-suit-proudly-watches-friends-receive-Queen-s-birthday-honours-Buckingham-Palace.html

Recap: Summer Hacks

YouTube beauty blogger Wengie gives viewers 11 DIY hacks for summer. She begins with suggesting using a kid’s swimming pool as a floating island in a big pool for when you don’t want to get fully wet. Next she shows how to make a floating drink caddy out of a plastic tub and pool noodles so you don’t have to get out of the pool to get a drink.

Her next hack is to make a body scrub with olive oil, sugar, and honey. She shaves, applies it to her legs, then shaves again for a close, smooth shave. Wengie’s next hack is to make a DIY self tanner using cocoa powder and body lotion. Next she shows how to make a tan tattoo by drawing a cute shape on your body with sunscreen. She then suggests applying loose translucent powder to your face through a tissue to soak up oil from sunscreen or just the heat.

Wengie then suggests rubbing toothpaste onto bug bites to sooth the itchiness.  She puts water in a jar, then adds lavender and eucalyptus oils, lemon and lime slices, and rosemary sprigs and tops it off with a floating candle. Her next hack shows how to DIY glowing lanterns.

Next, Wengie suggests putting your belongings into a garbage bag and then into your beach bag to protect your phone and other stuff from the sand and water. Her final hack is to clip sandals to your beach bag with a carabiner so you don’t lose them and so you don’t have to carry them as you walk along the beach.

 

Learn more about Wengie:

https://www.pinterest.com/wengie/