If you are conversant with Brazil’s real estate industry, you have probably heard about JHSF Participacoes S.A. The real estate giant with more than 6 million square meters of real estate developments under its belt has steadily been growing over the last four-and-a-half decades. A major reason for this is the input of its Chairman, Jose AuriemoNeto.
JHSF’s Business Units
JHSF concurrently runs four different business units within the Brazilian real estate industry. Residential and commercial incorporations were the company’s initial sole focus. In this business area, it developed numerous residential, commercial and mixed-use developments. The multi-purpose City Garden Corporate Center is an example of the incorporations completed by JHSF. The company’s second business unit is the shopping center department. The company develops and administers a number of high profile malls within the country. The company’s malls, such as Sopping Ponta Negra and Shopping CidadeJardim, are set apart from others by sophisticated architectural designs and luxurious interior designs. Additionally, some of these shopping centers host some exclusive stores, run by JHSF and stocked by various high-end international brands such as Jimmy Choo. The third business unit is the high-end hotels department. JHSF owns and operates the luxurious Fasano Hotels and Restaurants, the first real estate company in Brazil to venture into the hotel business. Finally, the last business unit is an airport. The company has for the two years been developing an international business airport in Sao Paulo. While the investment is significant, the returns look to be promising as it is the first executive airport of its kind in the country. To know more click here about JHSF.
Jose AuriemoNeto, ‘Zeco’
The current JHSF Executive Chairman is Jose AuriemoNeto, the son of its former founder and President, Fabio Auriemo. He studied at FAAP University in Sao Paulo and took his first job at JHSF in 1993. His most daring move since taking the helm at the company came by signing off on the development an international airport. The long-term payoff of this project will propel JHSF to grow out of the Brazilian real estate industry and become a major international player.
Away from JHSF, Mr. Neto has been part of JPO (Young Presidents’ Organization) since 1999. He has even twice served as one of its Executive Officers.