It’s safe to say that 2017 is the year of the unicorn. With everything from multicolored food and nail art, to the more literal menagerie of unicorn-printed leggings and t-shirts, love it or hate it, this trend is hard to escape. Just this week, Starbucks announced a limited addition sweet and sour unicorn frappuccino that will undoubtedly create just as colorful a buzz on the internet as it will in those who choose to imbibe.
Following this trend, but in a much cooler, less sugary way is Lime Crime. This cosmetics company based out of Los Angeles prides itself on gaining fans through social media. The makeup is bold, beautiful, and unapologetically bad ass.
Lime Crime has recently expanded their line to include hair color. Of course these aren’t your run of the mill colors though; after all, this is unicorn dye. Looking at the vivid colors, with names to match, gives me flash backs to my early twenties where I rocked a nose ring and purple ombre hair. I remember loving my hair then, and have thought about doing it again except for the fact that it is a pain to go to the salon, and the dye fades almost immediately. This dye however looks like is has solved some of those problems as well as a few others.
Lime Crime unicorn hair dye is vegetable glycerin based, and is never tested on animals. The creators took 3 years developing the product in order to address issues that anyone who has dyed their hair a unique color has faced. The dye is conditioning, made to last longer, and also claims to look good as it fades. The fact that you can mix their dyes to create your own unique color is something different and exciting.
Creating these extraordinary pigments has been a personal endeavor to the Ceo of this company. She has been developing and using herself as a guinney pig over the years, and is thrilled that it is finally ready to be shared.