The public ad and marketing company Crispin, Porter & Bogusky, otherwise known in the short-hand moniker, CP+B, has garnered a great deal of notoriety for its work promoting such big name brands as the anti-smoking campaigner website Truth.com, fast food giant, Burger King as well as Kraft Mac & Cheese and internet money transfer site, Paypal. More recently, however, CP+B has come to many within the advertising industry’s collective attention for their risky and yet continuously successful business strategies. One of the reasons for the company’s shift in strategy can be traced to new leadership, personified by their most recent CEO, Lori Senecal who has taken the company in a radical new direction which, thus far, has seemed to be a marked improvement. Indeed, under her leadership CP+B was voted as one of the best companies to work for in New York City and moved on to global expansion, garnering numerous awards including the coveted Quantum Leap award.
Senecal’s new strategy – and what sets her and the company apart from many of their competitors – focuses on high risk, high reward marketing. The “risk” part concerns the cutting edge techniques that CP+B utilize; unlike many other similar companies who might try a few new concepts and marketing strategies or technologies, CP+B, under Lori Senecal’s leadership, seems to be trying almost everything. From geo-satellite tracking to custom advertising to visual to mobile compatibility.
According to Campaigne Live, one of the most interesting new opportunities for marketing and advertising agencies to exploit is Facebook. For instance, in the 2014 to 2015 period Facebook saw a sixty percent ad revenue increase – this is, needless to say, a staggering mark up! CP+B has realized the tremendous potential contained within the social media behemoth and has funneled considerable resources into its marketing efforts in that very direction and, thus far, it has proved extremely successful.
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The Brazilian advertising scene is fast developing, and there are many ad agencies in the country, which are providing its services to not only local companies but are working for multi-national firms as well. One of the ad agencies that has been in the news lately for creating some of the unique and impactful ads is Mullen Lowe Brazil, which is co-headed by Jose Borghi.
Jose Borghi is a well-known advertising professional in the Brazilian advertising world and has created highly successful ad campaigns for companies such as Fiat, Mitsubishi, Toyota, Unilever, and more. Jose Borghi has studied marketing from the Pontifical Catholic University and went on to work for the top advertising company named Standard Ogilvy after graduation. While working at Standard Ogilvy, he learned many different aspects of marketing and advertising world, which helped him tremendously. After leaving Standard Ogilvy, he continued working for other top firms in the Brazilian Advertising world, such as Leo Burnett, Talent, FCB, and DM9DDB and learn more about Borghi.
Jose Borghi co-founded Borghi Erh Creative Intelligence advertising firm with his long-time friend and colleague, Erh Ray. Under the leadership of Jose Borghi, Borghi Creative intelligence reached new heights of success, and it leads to merging with Mullen advertising firm. Soon after the company merged again with the leading advertising firm Lowe, and the company was rebranded to be called Mullen Lowe Brazil. Jose Borghi helped the company to gain many new accounts and currently, serves as the co-CEO of Mullen Lowe Brazilian Advertising firm.
Jose Borghi has earned widespread recognition in the Brazilian Advertising agency and has also received many awards which include 20 Awards at Cannes, 15 Awards at New York Film Festival, 16 Abril Awards, 7 Awards at London Film Festival, and more, the list is endless. Jose Borghi continues to create magical ads for his clients, which helps them achieve their marketing goals and enhance their brand awareness in the market and Borghi’s lacrosse camp.
Advertising is one of the core elements of any successful company in the business world. There are many things that can affect the success of a company, but advertising is one of the things that can either make or break the success of a company. Various reasons make advertising an important aspect of business success. One of the primary reasons is because advertising brings people to a company and brings the company out to the public and read full article.
Without a way of letting the public know about a company, it is very hard for any company to survive. Advertising serves a dual role for most companies because it brings people to a company initially but the advertising efforts keeps people coming back to the company at future times. This builds a base for a company that continues to send people to the company on a continuous basis and what Borghi knows.
Although many companies handle advertising from within the organization. There are some companies that have an advertising agency handle the advertising tasks for the companies. There are many different reasons why some companies conduct advertising in-house while other companies have an outside agency handle advertising issues. In the end, either way can be successful. However, an professional advertising agency can provide many benefits to companies.
An advertising agency that has helped many companies become very successful through the advertising efforts made by the agency is Mullen Lowe. Located in Brazil, Mullen Lowe is an advertising agency that has an excellent client list. The agency has made some of the best advertising campaigns in the advertising industry.
The agency is led by José Henrique Borghi who is one of the most respected advertising professionals in the world. José Henrique Borghi has a unique look at advertising that allows him to develop advertising concepts and campaigns that standout in the advertising industry.
More visit: http://www.ecp.org.br/revista/entrevista/julho
Looking at the career of Mullen Lowe’s Jose Borghi in its present form makes it difficult for anybody to imagine this popular communications expert was once struggling to find his place in the world. As the founder and creative leader of Mullen Lowe Brasil, Jose Borghi plays a key role in the Brazilian communications industry who has created some of the most important campaigns in the history of Brazilian advertising; Borghi himself was responsible for the hugely successful “Mammals of Parmalat” campaign that has become a worldwide hit.
Many professionals in the advertising industry state they have always been aware of how important the industry is and wished to join it from an early age. Jose Borghi tells a different story that saw his sister take him to an advertising exhibition when the young Jose was still trying to decide on which direction his career should take. The idea of his Borghi’s sister was to use an exhibition of Brazilian advertising at the Castro Neves Theater to allow the young Jose Borghi to explore the different careers and industries on offer; instead, Jose Borghi had decided before the end of the exhibition that an advertising career was for him.
Before forming his own Mullen Lowe ad agency with respected colleague Erh Ray Jose worked his way through a number of the most respected agencies in Brazil and enhanced his reputation with each move. Even after making the decision to form a new ad agency, Jose Borghi states he and Erh Ray acted as every department in their newly formed company from making coffee to marketing themselves. The success of Jose Borghi and his Mullen Lowe ad agency has continued over recent years as major companies from around the world have sought their experience and skills, including Delta Airlines, Fiat, Unilever, and American Express.