The Risky, Yet Profitable, Marketing of CP+B & Lori Senecal

The public ad and marketing company Crispin, Porter & Bogusky, otherwise known in the short-hand moniker, CP+B, has garnered a great deal of notoriety for its work promoting such big name brands as the anti-smoking campaigner website, fast food giant, Burger King as well as Kraft Mac & Cheese and internet money transfer site, Paypal. More recently, however, CP+B has come to many within the advertising industry’s collective attention for their risky and yet continuously successful business strategies. One of the reasons for the company’s shift in strategy can be traced to new leadership, personified by their most recent CEO, Lori Senecal who has taken the company in a radical new direction which, thus far, has seemed to be a marked improvement. Indeed, under her leadership CP+B was voted as one of the best companies to work for in New York City and moved on to global expansion, garnering numerous awards including the coveted Quantum Leap award.

Senecal’s new strategy – and what sets her and the company apart from many of their competitors – focuses on high risk, high reward marketing. The “risk” part concerns the cutting edge techniques that CP+B utilize; unlike many other similar companies who might try a few new concepts and marketing strategies or technologies, CP+B, under Lori Senecal’s leadership, seems to be trying almost everything. From geo-satellite tracking to custom advertising to visual to mobile compatibility.

According to Campaigne Live, one of the most interesting new opportunities for marketing and advertising agencies to exploit is Facebook. For instance, in the 2014 to 2015 period Facebook saw a sixty percent ad revenue increase – this is, needless to say, a staggering mark up! CP+B has realized the tremendous potential contained within the social media behemoth and has funneled considerable resources into its marketing efforts in that very direction and, thus far, it has proved extremely successful.

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Cassio Audi Builds a New Career

A number of people that have listened to rock bands are familiar with Cassio Audi. He is someone that has had a brief amount of success as a writer and a drummer for the music band. This is where he showed off his talents as someone that could take on the double duty inside of a band as a songwriter and a musician.

Cassio Audio appeared to love this job, but he realized that there would be another passion that would take his mind into a another career field. What he would eventually do is earn a degree in business administration and deal with more financial matters. He would become a very intriguing part of the financial business industry because he helped many people sort out investment plans and make better decisions about investing. This is a far cry from the career that he initially chose as a band musician.

It appears that more people are discovering Cassio now because there is a lot of streaming that is done for music online. People that may not have been around when the albums that he participated on were made are now finding him for the first time. This allows many people too become acquainted with the music that he had a hand in writing.

There are lots of celebrities that go on to other careers because they are not having any success where they are. Casio Audi is a person that has actually been able to have quite a bit of positive feedback for the music that he created. The reality is that he had a desire to do something different with his life. He did not totally disklike the concept of being in a band, he just liked the idea of working in finances and investments much better than performing.

Rocketship Education Providing Opportunities for the Under-served

Rocketship Education is a non-profit network of primary schools meant for the low-income population that has limited access to better schools. Rocketship Education was founded in 2006 with the main aim of eradicating the success gap in schools. The primary objective of the corporation was to build a sustainable school model that drives towards student achievement in under-served communities in U.S. Rocketship’s central model is teacher led, personalized learning, and technology supported approach that matches each student with the proper subjects using the proper procedures of instructions. Rocketship Education’s main achievement is the development of parents and guardians who become lifelong advocates for the community and not only their children. They achieve this by deeply involving parents in their students’ progress in learning and the school community as well.

Rocketship is ranked among the top and has been nationally applauded among the best charter networks. The corporation has been hailed as a groundbreaking model of blended learning. John Danner is the founder of Rocketship, and he previously made a fortune doing internet advertising. He had a vision of enrolling about one million students by the year 2020 banking on the strengths of three pillars- excellent teachers, personalized learning with software and parent engagement to advance the success of the under-served.

Currently, there exist 13 Rocketship schools containing up to 6000 students in Nashville, Milwaukee, and San Fransisco. There is also one that was established in Washington D.C during the fall of 2016. During the state tests, the low-income Hispanic students usually outperform their peers. At Rocketship, teachers are offered a higher pay in comparison with their counterparts. They receive a compensation of up to 50 per cent as merit bonuses. This represents an exceptionally higher ratio even among the charter schools. The bonuses are awarded about the growth of students on the standardized tests by NWEA which is given thrice in a year.

In recent results released by NWEA, students in the Rocketship networks had made the biggest gains which include 1.5 years In English and 1.7 years in math. The gains in the respective disciplines represented just one year in school.


Omar Yunes Crowned Best Franchisee Award of 2015 for To His Role at Sushi Itto

When Omar Yunes became a franchisee of Sushi Itto, a leading Japanese food chain he didn’t know that he would become as successful as he is today. Mr. Yunes ventured into franchise business at the age of 21. Today, Yunes owns 13 franchised units in Veracruz, Puebla, and Mexico City. This represents ten percent of all the franchised units belonging to Sushi Itto. Omar was crowned the Best Franchisee of the World (BFW) in 2015, in an event held in Florence, Italy.

Before clinching the top position in the awards, the Mexican franchise beat competitors from Hungary, Brazil, France, Portugal, Italy, and Argentina. The evaluation was based on the effect of the franchise on the network, its influence on the network, employee motivation, and improvements proposed, and the number of savings implemented.

In a statement during the event, Omar Yunes stated that the award belongs to his team of employees who had made it possible for him to win the prize. At the same time, Diego Elizarrarras, BFW Mexican Organizer, praised Omar for improving the franchising-franchisee relationship. Omar was also praised for developing better information management system that has enabled the brand to have clear measurements of each franchised unit. At the same time, Sushi Itto CEO Benjamin Cancelmo congratulated Omar Yunes stating that the award is a manifestation of brand’s commitment towards achieving better consumer experience and improved flavor.

BFW Mexican Chapter

During the Mexican chapter, Omar Yunes emerged the top. Ivan Tamar, a franchisee of Prendamax came second. Tamar was honored for implementing tools that have revolutionized the entire marketing system of the Pawnshops franchisees. Elizarrarras congratulated the two franchisee winners stating that they have painted a different picture of Mexico on the international arena.

About Omar Yunes

Omar Yunes is a prominent Mexican-born business genius. He is a franchisee of Sushi Itto, which is one of the leading food chain franchises. Omar runs 13 franchised units, which represent ten percent of the total Sushi Itto’s franchised units. Mr. Yunes has made his name for excellent employee motivation and management skills.

A Brief Overview on “Avaaz”

“Avaaz” is a civic organization that is U.S based. Its goal is to promote activism on many issues like corruption, climate change, and human rights. It is fairly modern organization that began in 2007.This name was picked after the Persian term “Avaaz” which is translated in English to voice.

The executive director and founding president of Avaaz is named Ricken Patel. He originally worked for an organization called the “International Crisis Group” in different areas in the world. One thing he learned from previous times traveling around the world was to restore public faith in places when foreign forces had been changed.

The global campaigns of “Avaaz” are put together by campaigners from more than 30 countries. Some of these such countries are Brazil, Lebanon, the U.K, and India. They communicate with members by Email. They also do campaigning tactics like videos and public petitions via the internet. They also use things like advertisements to figure out how to continue the campaign. Some of them are rallies and sit in’s. They also do stunts like a three-mile hand shake that went from the “Dalai Lama” to the doors of the Chinese Embassy in London. This organization also campaigns in 15 different languages. It is served by thousands of volunteers and a core team placed on six different continents.

Something “Avaaz” wants to do is unite practical idealists from over the world. This organization usually supports progressive tactics like creating more global support for the refugees and calling global action on climate change.

Find more information on Avaaz by following them on Twitter @avaaz.

OSI Group President David Mcdonald – The Undisputed Journey to Success

David is a product of Northwest Iowa. He was born and raised there and attended Iowa State University where he received the Wallace E. Barron Outstanding Senior Award, before graduating in 1987 with a bachelor’s on animal science. His first job after graduation was with OSI industries over at Chicago. He worked hard and climbed the ladder getting him President status and Chief Operating Officer.

As president and COO, David Mcdonald is committed to ensuring that the company conducts business responsibly and in a sustainable manner. He is passionate about evolving the group’s business practices to become operationally efficient in enhancing employees’ lives, sustain environmental resources and build global communities.

The group has made improvements worth noting in its production and processing departments. These include launching a food processing plant in India, a modern feed mill in Shandong Province and a beef processing facility in Poland. They have also developed by penetrating new markets such as Hungary and Geneva. OSI continues to offer world-class services and products through adequate experience in government regulations, cultural nuances, talent pool and consumer tastes. David Mcdonald has established a strong global network with specialised in-house teams across the globe. He has ensured that each regional office management team clearly understands the tastes and cultures of the local consumer.

David Mcdonald took OSI to the next level by acquiring Baho Food, a Dutch company that specializes primarily in deli meat and processing other food products. Baho operates in Netherlands and Germany with five subsidiary companies. David Mcdonald supported the acquisition move stating that it was a great move to give OSI a presence in the European market. According to him, Baho’s products compliment OSI’s processing strengths. He plans to retain the company’s employees because he knows that their expertise and experience is invaluable to the improvement of OSI’s service delivery and broadening the product’s portfolio.

The Daring Combination of Jose AuriemoNeto and JHSF is taking the Brazilian Real Estate Industry by Storm

If you are conversant with Brazil’s real estate industry, you have probably heard about JHSF Participacoes S.A. The real estate giant with more than 6 million square meters of real estate developments under its belt has steadily been growing over the last four-and-a-half decades. A major reason for this is the input of its Chairman, Jose AuriemoNeto.

JHSF’s Business Units

JHSF concurrently runs four different business units within the Brazilian real estate industry. Residential and commercial incorporations were the company’s initial sole focus. In this business area, it developed numerous residential, commercial and mixed-use developments. The multi-purpose City Garden Corporate Center is an example of the incorporations completed by JHSF. The company’s second business unit is the shopping center department. The company develops and administers a number of high profile malls within the country. The company’s malls, such as Sopping Ponta Negra and Shopping CidadeJardim, are set apart from others by sophisticated architectural designs and luxurious interior designs. Additionally, some of these shopping centers host some exclusive stores, run by JHSF and stocked by various high-end international brands such as Jimmy Choo. The third business unit is the high-end hotels department. JHSF owns and operates the luxurious Fasano Hotels and Restaurants, the first real estate company in Brazil to venture into the hotel business. Finally, the last business unit is an airport. The company has for the two years been developing an international business airport in Sao Paulo. While the investment is significant, the returns look to be promising as it is the first executive airport of its kind in the country. To know more click here about JHSF.

Jose AuriemoNeto, ‘Zeco’

The current JHSF Executive Chairman is Jose AuriemoNeto, the son of its former founder and President, Fabio Auriemo. He studied at FAAP University in Sao Paulo and took his first job at JHSF in 1993. His most daring move since taking the helm at the company came by signing off on the development an international airport. The long-term payoff of this project will propel JHSF to grow out of the Brazilian real estate industry and become a major international player.

Away from JHSF, Mr. Neto has been part of JPO (Young Presidents’ Organization) since 1999. He has even twice served as one of its Executive Officers.

James Dondero: The Futuristic Executive of Highland Capital Management

James Dondero, the co-founder and the President of Highland Capital Management, is a champion of equity and credit markets with more than three decades of expertise. He is known for many innovative products that revolutionized the market and credited as one of the pioneers of Collateralized Loan Obligation (CLO). Since Dondero co-founded the Highland Capital in 1993, he focused on providing high-value products in private equity market. His insightful leadership with marketing-winning strategies helped the firm to grow quickly in the market, and currently, it holds assets worth more than $20 billion under its management. The company based in Dallas expanded its operations to all the major financial centers, and currently, it has offices in Singapore, London, and New York City.


Dondero expanded the business verticals as well during the period and created multiple affiliates under the firm. It includes Acis Capital Management, offering CLOs; NexPoint Capital, a healthcare BDC; NexPoint Advisors, closed-end funds; and NexPoint Residential Trust. While Dondero oversees the firm’s operations and investment strategies as the President of Highland Capital, he also assumes the role of a portfolio manager. The funds managed by Dondero has offered quality returns to the customers and received many accolades throughout his career. His funds won the 5-star designation of Morningstar for Global Allocation in the year 2014, #1 rank by Morningstar for Healthcare short/long Equity Fund 2014, and the Lipper Award in 2014 for Floating Rate Opportunities.


Dondero started his career in 1984 as an analyst after enrolling to the Morgan Guaranty training program. A year later, he joined American Express as a Corporate Bond Analyst. Later, Dondero elevated as a portfolio manager and managed fixed income funds worth approximately $1 billion. In 1989, he left American Express and joined GIV, a subsidiary of Protective Life, as its Chief Investment Officer. The start-up firm grew into a $2 billion business under the leadership of Dondero. He completed his graduation from the University of Virginia in accounting and finance. Dondero also earned some financial certifications including Chartered Financial Analyst (CFA) and Certified Management Accountant (CMA). Dondero serves on the boards of MGM Studios and American Banknote.

About Agora Financial

It is always difficult to know where, how, and when to build wealth because of conflicting advice. There are many brokers that are always ready to feed on one’s savings by taking advantage of their ignorance. Agora Financial is a private publishing company with more than one million users around the world that continue to benefit from its publications. Agora Financial protects readers to protect and grow their wealth. The company offers free newsletters, newspapers, online publications, books, seminars, and documentaries. The organization has been operational for over a decade, and offers over twenty publications that are specifically designed to help investors navigate different areas of the market. The publications help readers to; discover secrets of generating income, find companies poised for rapid growth, and learn about some of the best wealth protection strategies.

Agora Financial conducts unbiased and independent research. The company never accepts money from investors and companies in exchange for information or coverage. Agora’s analysts always go on the scene to investigate opportunities instead of just staying in office. The company spends massive resources in travel and research costs to find profitable investment trends that are yet to hit the main stream. The only way to multiply wealth is by investing in opportunities that are not in the mainstream. The company has a team of experts that ensure that readers get accurate and reliable information. The company provides unbiased market news and commentary through its free publications.

Agora Financial has a history of making very bold predictions that have always turned out to be accurate. The company was founded in 1979 as an Agora Network Subsidiary. Agoa Financial has helped many investors with the necessary advice and information to make money from small-cap stocks, emerging technologies, bonds, metals, energy, and real estate. The company has a reputation of making accurate financial and economic predictions, and the most notable example is its prediction of the 2008 economic crisis.

For more information on Agora Financial follow them on Facebook.

Yanni Hufnagel Shows His Recruiting And Coaching Skills In His Fledgling Career

Yanni Hufnagel began his coaching career as a young fan of basketball looking to read as many books on coaching as he could before finally taking the plunge as a graduate intern at the New Jersey Nets NBA franchise. Despite his career beginning in the professional ranks of basketball, Yanni Hufnagel has spent the majority of his coaching career in the college basketball ranks where he has shown his skills as a recruitment specialist who has an eye on turning those with promise into excellent professional prospects.

At the New Jersey Nets the coaching potential Hufangel showed was quickly identified by his fellow staff members on the coaching team where he was recommended to Oklahoma College basketball coach Jeff Capel as an assistant; given a paid role at Oklahoma the coaching skills already present in his abilities were used in aid of bringing future NBA star Blake Griffin to success at the college level.

Yanni Hufnagel was such a success at Oklahoma that he was once again recommended for a role with the Harvard basketball team by Oklahoma’s Jeff Capel to Harvard coach Tommy Amaker. Coach Capel had already identified Hufnagel as one of the leading recruiters on his coaching staff and felt the move to Harvard would only assist the young coach in developing his career. At Harvard, Yanni Hufnagel made a major impact as a recruiter who was named to the CBS Sports 2011 list of assistant coaches destined to find success in the future due to their ability to identify new recruits. Among the players, Yanni Hufnagel has been credited with improving the skills of being the Harvard graduate Jeremy Lin and the University of California, Berkely alumni Jaylen Brown and Ivan Rabb.